![]() The growth of cable and satellite television in the last quarter of the twentieth century expanded the number of broadcast channels, inspired creative and technical advances in broadcast and motion graphics, and paved the way for consumers to embrace the power and flexibility of the Internet. ![]() Digital technology and advanced software also expanded the creative potential of graphic design by making possible unprecedented manipulation of color, form, space, and imagery. Computer users were empowered by greater control over the design and production process. New photo-optical printing machines used computer-controlled lasers to photosensitize printing drums, making short-run and even individualized full-color press sheets possible. By the 1990s, digital technology enabled one person operating a desktop computer to control most-or even all-of these functions. After phototype became prevalent during the 1960s, skilled specialists included graphic designers, who created page layouts typesetters, who operated text and display typesetting equipment production artists, who pasted all of the elements into position on boards camera operators, who made photographic negatives of the pasteups, art, and photographs strippers, who assembled these negatives together platemakers, who prepared the printing plates and press operators, who ran the printing presses. Many years earlier, the Industrial Revolution had begun fragmenting the process of creating and printing graphic communications into a series of specialized steps. Graphic design was irrevocably changed by digital computer hardware and software and the explosive growth of the Internet. ![]() The Digital Revolution- and Beyond During the last quarter of the twentieth century and the first decade of the twenty-first century, electronic and computer technology advanced at an extraordinary pace, transforming many areas of human activity.
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